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Back to School Promotion

Posted
 

August 20, 2007                                                    

Editorial Contacts: 

Denise Mills

Marketing Manager

734-425-5001

Robin Merlo

Cotton Incorporated

(212) 413-8316

WESTLAND SHOPPING CENTER AND COTTON INCORPORATED PRESENT

BACK-TO-SCHOOL PROMOTION

Gift-with-Purchase Program Rewards Shoppers

[Westland, MI, August 20, 2007]Westland Shopping Center and Cotton Incorporated, the marketing and research company representing upland cotton, have unveiled a Back-to-School cotton promotion which offers shoppers the opportunity to get a $20 gift check good towards their next cotton purchase at the cotton retailer of their choice.

Shoppers choosing to take advantage of this promotion simply need to present receipts from cotton merchandise purchases totaling $200 or more to the Westland Shopping Center Customer Information Center between August 20, 2007 – September 4, 2007, and they will be given a $20 gift check. Westland Shopping Center, managed by Jones Lang LaSalle, is among 20 malls throughout the country participating in this promotion.

Says Paula G. Rosario, Cotton Incorporated’s vice president, consumer marketing – strategic alliances, “So many things in our closets are denim – jackets, shirts, bags and skirts – but first and foremost denim is synonymous with jeans. Americans, especially teens, have a true love affair with jeans, and this promotion speaks to them at their favorite place to hang out and shop – the mall.  This Back-to-School promotion will encourage consumers to think about cotton and identify with it more directly.”

A “Viral Marketing Campaign” has been launched to kick off the promotion.  Simply ask the Customer Service assistant how you can win a $150 gift card or one of three $50 gift cards to find out all the details. 

For more information about the Back-to-School promotion at Westland Shopping Center, call the Customer Information Center at (734) 421-0291.

Located in [Westland, Wayne County, the Westland Shopping Center is a 1.1 million square foot regional shopping center with more than 80 stores including Forever 21, Charlotte Russe, Pac Sun, American Eagle Outfitters and Eddie Bauer Outlet.

About Jones Lang LaSalle

In the United States, Jones Lang LaSalle Retail is the largest third-party shopping center manager with a 45-million-square-foot portfolio of more than 95 regional malls, grocery-anchored strip centers, power centers, lifestyle centers, ground-up development projects, mixed-use centers and transportation terminals across 31 states and the Caribbean. Jones Lang LaSalle (NYSE: JLL), the only real estate money management and services firm named to FORTUNE magazines “100 Best Companies to Work For” and Forbes magazines “400 Best Big Companies”, has a portfolio of over 1 billion square feet of property under management worldwide, including more than 280 shopping centers on four continents. For more information on Jones Lang LaSalle Retail, visit www.jllretail.com.

About Cotton Incorporated

Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Consumer Marketing – Strategic Alliances department of Cotton Incorporated develops key partnerships with retailers and executes promotional programs that help influence consumer purchases of cotton products.

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